How To Build Your Yoga Business

Are you starting a yoga business? Do you already have a yoga studio but want to increase your revenue from your business? If you can answer yes to either or both of these questions, we have some good news for you. There are three key ways you can increase the volume of your yoga income.

The first way is to increase the number of clients you have. Second, you need to increase the bottom line of each sale you make to every client and the third way to increase your yoga revenue to increase the number of times you students return for classes and buy your yoga products.

If you successfully increasing any one of these three things you will increase your yoga business and if you increase all three of them, your studio and practice will bloom just like your own personal practice on the mat.

Below are a few ideas to help you start to grow your yoga business.

Create a partnership with other successful wellness and relaxation businesses.

Establish good, solid, commercial relationships with your local heath food stores, spas, hair salons and schools. (An after-hours yoga class for children is a healthy alternative to sitters and daycare centers and lock-key kids.)

Most hospitals have wellness programs for recovering cardiac patients and as you know, there is a volume of documented research on the physical, mental and emotional benefits of yoga and heart recovery. Do your research, compile your data and speak to the proper hospital administrator. You’ll be joining the ranks of progressive hospitals across the nation that offer in-house yoga classes.

Fitness gyms are always looking to expand their class schedules. Start classes at your local gym.

Offer a free class at your local community college or university. Check with the Religious Studies department as well as the Physical Education Department to participate in a World Religions class.

Sign on to do a program at your local Women’s Club, or Rotary Club. These groups are always looking for interesting speakers and are a great source of free advertising.

Visit your local hotels and resorts. They always have resource lists for guests and want to offer them many options. A discount coupon can be offered to every new check-in.

Work with local spas and holistic practioners to create a “Total Relaxation Day.” This can include anything from massage, reflexology, pedicures, nails, a soak in a hot tub, lunch and/or dinner catered by a local healthy chef or restaurant. Let your imagination run wild. You can employ the services of a limousine company and pick the girls up.

These packages can be offered on a monthly or quarterly schedule so you have the anticipation of your clients building frequently and creating a buzz for you.

This package is also an excellent tool for brides and their wedding parties, a way to treat themselves and bond together before the Big Day. The package can be marketing to local wedding vendors such as photographers, DJs, videographers, florists, caterers and bridal salons.

Once you’ve put this package together, it can transfer to other venues such as a “New Mom’s Day.” Check your local newspaper for births at the hospital and use it for specifically targeted Direct Mail campaigns for this market.

Talk with the marketing director at local hotels and conference centers. Conferees usually have at least a half-day off for shopping and sightseeing. 

You can resize you package into a half day to appeal to visitors participating in these conferences.

Offer a free yoga session for new clients.

 In your flyers, business cards, rack cards, etc. make sure this is listed and be specific about the benefits of yoga. When you get new clients who are taking advantage of your free offer, address her specific physical needs making sure when she leaves your session, she will feel better. You can market this as a one-on-one session, which allows your new client to feel special. This doesn’t have to be a full one-hour because she’ll receive the benefits from just a half hour of yoga. After the session, make sure to “close the sale” and sign her up for a full-term class and don’t forget to sell her a yoga mat and the yoga clothing you have in your studio.

Create package deals for your students

Think about other businesses that have “Buy One Get One Free” offers. Or “Buy Two Get One Half Off.” Create your own packages with creativity wording. Instead, of Plan A, B, or C, create the “Silver” “Gold” or “Diamond” package. Or create packages such as the “Inner Peace” package or the “Relaxation” package. These packages witll offer your students a small discount for each class. The more classes they buy, the bigger the discount. Make sure you make it easy for them to upgrade. Once they begin to reap the benefits of your yoga classes, they are going to want to take more anyway, so be flexible and make it easy for them.

Don’t forget to be ready to have someone available to sell products after a class. They may need a new mat, or yoga strap or another bolster or another pair of yoga pants or a neti pot or incense or a meditation CD. Be available or have a clerk ready to assist them in purchasing other products.

In conclusion

Go out and find your niche! Yoga is one of the most popular forms of restorative “exercise” in America today. Because of it’s popularity, the wind is already blowing your way. Make sure you ask new clients how they heard about you. Keep record of your results so you can tweak some methods and disregard others. Without this follow-up, you won’t know where to put your energy.

Growing a yoga practice is like all other forms of yoga. Listen to your inner guidance and act on it. Be strong, be flexible and allow Spirit to work through you to manifest your successful yoga studio.

Namaste’

Yoga Business Ethic >> Yoga Business Cards >> Yoga Marketing >> Yoga Teacher Training >> Kundalini Yoga Teacher Training >> Yoga Teacher Training Programs >> Yoga Teacher Training 500 Hour >> Yoga Teachers Training >> Insurance For Yoga Teacher >> Yoga Teacher Insurance >> Yoga Teacher Certification >> Home Study Yoga Teacher Certification >> Online Yoga Teacher Certification >> Become A Yoga Teacher >> Yoga Teacher Certificate >> Yoga Teacher >> Yoga Teachers >> Opening A Yoga Studio >> Opening A Yoga Business >> Support For Yoga Businesses >> Yoga Business Support >> Yoga Business Plan